To build a successful brand, get your team on board. They are a crucial part of your brand, and a vital cog in your brand strategy. They need to understand and believe in what you’re trying to achieve. Involving your team in the branding process can: ✅ Help them feel invested and engaged✅ Bring fresh […]
Business is crowded, we’re all on that commuter train standing far too close for comfort with others, so having a strong, stand-out brand (as well as strong deodorant) is essential. You need to do things differently and create space between you and your competitors, if you want to stand out and get noticed. Be… 👉 […]
On a recent trip to my local supermarket a while back I saw that Mini was having a promotion in the car park. All very well but then I was horrified to see a sign on each Mini about “cherishing your Mini’s”. Cherishing my Mini’s – what? The random apostrophe strikes again! I was pretty […]
✅ Don’t overcomplicate it or confuse people with fancy language and cluttered visuals. ✅ The simpler, cleaner and clearer your messaging and visuals, the more memorable your brand will be. ✅ Keep it to the point and straightforward. ✅ Use simple language, avoid industry jargon, make it easy for people to understand what you’re all about and how […]