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Designstore Brandmark


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Brand tangibility is the physical and experiential elements of your brand that your customers can see, touch, and feel.

👉 Here are the four sectors of brand tangibility:

👀 VISUAL – how it looks, your logo, colour palette, fonts, images & overall identity
🔇 VERBAL – how it sounds, your messaging, tone of voice
🛍 EXPERIENTIAL – how it feels, customer journey/experience, your packaging, your office/retail environment 
👯 BEHAVIOURAL – what you stand for, your values, your team, your leadership

✅ Focus on all of these sectors to create a strong, recognisable, consistent, cohesive brand identity that resonates with your audience. 💯😎