Brand tangibility is the physical and experiential elements of your brand that your customers can see, touch, and feel.
👉 Here are the four sectors of brand tangibility:
👀 VISUAL – how it looks, your logo, colour palette, fonts, images & overall identity
🔇 VERBAL – how it sounds, your messaging, tone of voice
🛍 EXPERIENTIAL – how it feels, customer journey/experience, your packaging, your office/retail environment
👯 BEHAVIOURAL – what you stand for, your values, your team, your leadership
✅ Focus on all of these sectors to create a strong, recognisable, consistent, cohesive brand identity that resonates with your audience. 💯😎