Brand touchpoint are all the interactions or points of contact that your customers have with your brand.
These include:
✅ Direct mail & flyers
✅ Advertising (print, digital, TV, vehicles etc)
✅ Business cards
✅ Website
✅ Social media
✅ Blog
✅ Your team, company culture, employee behaviour
✅ Word-of-mouth, recommendations, reviews
✅ Packaging/product design
✅ Email marketing campaigns
✅ Events, shows & sponsorships
✅ Networking, public speaking, presentations
✅ Signage, office & reception space
✅ Estimates, invoices, proposals, forms
✅ Influencer & celebrity endorsements
✅ Customer service/after sales support
✅ Trade shows & exhibitions
✅ PR & media
✅ Product demos & free samples
✅ Third-party print & digital publications, editorials & advertorials
…and there may be many more specific to your business!
You may be doing all of these, or at least some of these, and some might be more relevant to your business than others.
Understanding, developing and maintaining all of your brand touchpoints ensures consistency in your message and visual identity across each one which will amplify your brand and get you noticed! 🔇🔇🔇
👉 What are you doing to get your customers interacting with your brand?
👉 What touchpoints work for you, and what don’t work?
👉 What points of contact could you develop?