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Designstore Brandmark


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Brand touchpoint are all the interactions or points of contact that your customers have with your brand. 

These include:

βœ… Direct mail & flyers
βœ… Advertising (print, digital, TV, vehicles etc)
βœ… Business cards
βœ… Website 
βœ… Social media 
βœ… Blog
βœ… Your team, company culture, employee behaviour
βœ… Word-of-mouth, recommendations, reviews
βœ… Packaging/product design
βœ… Email marketing campaigns
βœ… Events, shows & sponsorships
βœ… Networking, public speaking, presentations
βœ… Signage, office & reception space
βœ… Estimates, invoices, proposals, forms
βœ… Influencer & celebrity endorsements
βœ… Customer service/after sales support
βœ… Trade shows & exhibitions
βœ… PR & media
βœ… Product demos & free samples
βœ… Third-party print & digital publications, editorials & advertorials

…and there may be many more specific to your business!

You may be doing all of these, or at least some of these, and some might be more relevant to your business than others. 

Understanding, developing and maintaining all of your brand touchpoints ensures consistency in your message and visual identity across each one which will amplify your brand and get you noticed! πŸ”‡πŸ”‡πŸ”‡

πŸ‘‰ What are you doing to get your customers interacting with your brand? 
πŸ‘‰ What touchpoints work for you, and what don’t work?
πŸ‘‰ What points of contact could you develop?