Brand touchpoint are all the interactions or points of contact that your customers have with your brand.  These include: Direct mail & flyers Advertising (print, digital, TV, vehicles etc) Business cards Website  Social media  Blog Your team, company culture, employee behaviour Word-of-mouth, recommendations, reviews Packaging/product design Email marketing campaigns Events, shows & sponsorships Networking, […]

If you are guilty of stretching a font , or even worse, stretching your logo (heathens, but we’re not judging), the first step to do is admit it and step away from Microsoft Paint and your clipart library. Well done . The next step in your rehab is to contact the Designstore Action Line. […]

Hey start ups and new businesses! You want some branding tips? I CAN’T HEAR YOU! I said do you want some branding tips?  OKAY! Here’s some killers:  Be you, be unique: Embrace your quirks and kinks, stand out from the crowd. Authenticity rules!   Build a story: Create a compelling narrative around your brand […]