✅ Creating brand awareness is crucial for any business looking to establish a strong presence. Why?
Here’s what you need to know:
👉 Know and understand your audience.
👉 Get known for something: Why should someone choose your business over another? Define your USP, then shout it out loud.
👉 Develop a brand identity: make it unique to reflect your company’s values and personality. Have you got an easily identifiable logo, colour or font that distinguishes you from others?
👉 Social media: A great way to reach a wide audience and build brand awareness, but if you’re reading this you’re already on it!
👉 Print: never underestimate the power of strong, effective, targeted marketing collateral
👉 Events & exhibitions: go big and get your brand out there to those looking to buy your services
👉 Consistency: Be consistent with your branding across all print and media touchpoints – people find you in a smorgasbord of different ways – make sure your branding is strong and recognisable wherever it is.
👉 Engage: respond to comments and messages, network, create meaningful interactions, meet for a coffee ☕ .
👉 PR: never underestimate the power of PR – take advantage of media opportunities – showcase your brand and get the word out to massive audience.
👉 Provide value: Offer something valuable to your audience – informative content, discounts, exceptional customer service.
✅ Essentially, brand awareness is being recognised by a potential customer AND a correctly associated product or service. 💥
What’s the key thing you’ve done to create brand awareness for your business?