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Designstore Brandmark

What’s gonna work? Team work! πŸ’ͺΒ 

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To build a successful brand, get your team on board. 

They are a crucial part of your brand, and a vital cog in your brand strategy. They need to understand and believe in what you’re trying to achieve.

Involving your team in the branding process can:

βœ… Help them feel invested and engaged
βœ… Bring fresh perspectives and ideas to the table

They are the ones having direct day-to-day contact with your customers – they know what your customers want and need (probably better than you…you’d be surprised!) – give them the opportunity to get involved.

πŸ‘‰ Communicate your brand values and messaging to your team
πŸ‘‰ Encourage them to live and breathe your brand in everything they do 

When your team is fully on board with your brand:

βœ… Leads to better customer experiences
βœ… Feeling valued increases loyalty
βœ… More successful business 

Is your team part of your brand strategy? What insights have you picked up from getting them involved?