Business is crowded, we’re all on that commuter train standing far too close for comfort with others, so having a strong, stand-out brand (as well as strong deodorant) is essential. You need to do things differently and create space between you and your competitors, if you want to stand out and get noticed.
👉 MEMORABLE: Be bold and audacious with your brand > increases recognition and sharing with your fans > increases brand awareness and loyalty.
👉 AUTHENTIC: Be your brand values and stand out in your industry > builds authenticity and credibility with your audience.
👉 DIFFERENT: A strong, unique brand differentiates you from competitors > attracts customers looking for something different.
Take risks, be bold, do things differently. A stand-out brand can help you achieve your business goals.
Are you MAD? 😎