✅ Don’t overcomplicate it or confuse people with fancy language and cluttered visuals.
✅ The simpler, cleaner and clearer your messaging and visuals, the more memorable your brand will be.
✅ Keep it to the point and straightforward.
✅ Use simple language, avoid industry jargon, make it easy for people to understand what you’re all about and how you can help.
✅ A simple, memorable brand identity is easier to remember and share; vital for building a strong, effective and recognisable brand.
Remember to KISS 💋 – Keep It Simple, Stupid!