Don’t overcomplicate it or confuse people with fancy language and cluttered visuals. The simpler, cleaner and clearer your messaging and visuals, the more memorable your brand will be. Keep it to the point and straightforward. Use simple language, avoid industry jargon, make it easy for people to understand what you’re all about and how you can help. A simple, memorable brand identity is easier to remember and share; vital for building a strong, effective and recognisable brand.
Remember to KISS 
– Keep It Simple, Stupid!
