✅ Don’t overcomplicate it or confuse people with fancy language and cluttered visuals. ✅ The simpler, cleaner and clearer your messaging and visuals, the more memorable your brand will be. ✅ Keep it to the point and straightforward. ✅ Use simple language, avoid industry jargon, make it easy for people to understand what you’re all about and how […]
At various events I attend I tend to meet very well presented, successful entrepreneurs and business owners who are very happy to meet me…until I tell them I am a graphic designer and branding consultant.
You can visibly see the colour drain from their faces when I ask them for their business card. They sheepishly hand me a card and very politely apologise…
