Our Approach

Your brand says everything about who you are and what you represent

We approach every project providing intelligent, focused, and relevant work that will supercharge your brand, boost awareness, and grow your business.

Designstore is a dynamic, collaborative design agency in tune with the demands and requirements of today’s forward-thinking businesses, yet our core values and our approach to doing business is somewhat traditional.

While we work for our clients, we also work with them. We strive to build and nurture long-term relationships, and we love face-to-face meetings over a coffee. We enjoy sharing ideas and thought processes and incorporating your requirements with our creativity. We listen, but we also challenge.

The creative process isn’t and should never be complicated.

We Listen

You may not know precisely what you want or how to achieve it. We will ask you the right questions, get the answers we’re after, and work out exactly what you need.

We think 

We consider the brief and the design concept and ensure we’ve understood your requirements. We’ll look at timelines, deadlines, budgets, meetings, and areas to research.

We design

We’ll do our research and present a range of creative concepts. We’ll discuss your thoughts, comments, and implement your feedback through to the final designs.

We produce 

If you don’t know where you’re heading, how can you expect anyone to follow?

You know your business and you know what you want to achieve, but you probably don’t know exactly what you want or how to get there. A robust and coherent strategy is the cornerstone to the success of any business. 

We scrutinise every aspect of your business. We look at your business like your customers do. We play devil’s advocate. We are your best friend and your worst nightmare. It’s all part of the process and we love it.

Research

Without paying customers, you don’t have a business. Listen to them. What do they want? What do they need? What do you need to do to get them engaging with your business?

Plan

We research and uncover who your customers are and what they need and create a framework to carry your brand message. We get under the skin of your business with an identity audit and make recommendations that will lay the foundations for growing your business. 

Position

What differentiates you from your competition? What are your business’ core values? What are the key messages you want to get across? We’ll find the truth and ensure you’re saying the right things in the right way to the right people.

Communicate

At heart we’re a design agency. We communicate through visually stunning design with a clear, coherent, and consistent message throughout your print and online. We create brand identities and marketing materials that engage and excite, or we can supercharge your existing brand identity with fresh, new marketing materials.

Evaluate

Once you’ve released your brand into the big wide world it’s vital to evaluate progress. We’re with you every stage of the way to manage your brand, review where you are, and continue to work with you to develop your brand identity and your marketing materials as your business develops.

Our Approach

Your brand says everything about who you are and what you represent and we approach every project providing intelligent, focused and relevant work that will boost awareness and grow your business.

We are a dynamic, collaborative design agency in tune with the demands and requirements of today’s forward-thinking businesses, yet our values and our approach to doing business is somewhat traditional. While we work for our clients, we also work with them. We build and nurture long-term relationships, and we like face-to-face meetings over a coffee! We enjoy sharing ideas and thought processes and incorporating your requirements with our creativity. We like to listen but we also like to challenge convention.


Our Process

The creative process isn’t and should never be complicated. We break it down into logical stages:

We LISTEN to what you’re saying. You may not know precisely what you want but you will have an idea and we will ask you the right questions and get the answers we’re looking for.

We THINK about design concepts, put a brief together and make sure we’ve understood your requirements. We’ll look at deadlines, meetings, areas for research and plot out the start of the project to the end of the project.

We DESIGN. We’ll do our research, present a selection of concepts to you and we’ll discuss and chat through your thoughts, comments and feedback until we are in a position to prepare the final designs.

We PRODUCE final designs, check logos, colours, copy and all the other elements that go into your design. In addition, we take care of the entire process, liaising with printers, web designers, copywriters and anyone working on the project with us.