Branding – Logos – Design for Print – Copywriting – Print Production – Exhibition Materials – Promotional Merchandise – Photography – Website Design – Social Media
Our skills come from a combination of learning our trade over many years and also from having a clear understanding of the needs of modern businesses. We think about design all the time. It’s all around us, everywhere we look and we draw inspiration from the most unlikely things. The next thing we see might just be the perfect inspiration for your business.
BRANDING: Your design and branding should flow through your business like the words flow through a stick of rock.
Your brand extends far beyond the reaches of your logo. That’s just the start. Your brand is your shop window to the world’s consumers and it needs to be as effective and as appealing as possible.
Consider your brand to be the foundation stone which your company is built on. You are offering your clients and customers a promise, a big idea and an expectation as to what you can give them. Your brand’s identity is the tangible representation and expression of who you are and what you represent.
It’s all about expression, communication and visualisation. Your brand is everywhere. It’s on your business cards, stationery, website, brochure, invoices, signage and advertising. Its job is to increase awareness and grow your business. Designstore is a ‘brand business’. We create potent identities to communicating your company to the world.
DESIGN FOR PRINT: Here at Designstore, we make absolutely no apologies for saying that we love brochures. With digital media seemingly taking over the world, there’s still nothing better than a well-designed piece of print on excellent quality stock with engaging copy and visually arresting imagery. Stunning print offers a sense of value to your customers and will always have an impact on them.
Engaging and compelling brochures act as an introduction to your company, much the same as your website’s home page does. It’s designed to get people interested and to make them want to know what else there is… Following up after your prospects have received a stand-out piece of printed marketing material will make your job of closing the sale much easier.
Brochures & Printed Communications
A corporate brochure carries with it an air of credibility which a .pdf on your website simply cannot emulate. The look, the feel, the quality of the paper stock, the engaging message and creative imagery has the power to ‘wow’ your audience and make a lasting impression on them.
Targeted Direct Mail Campaigns
Blanket mailings to everyone in the world won’t work and never have. They devalue your business and speak to no-one. Keep your lists small and value your prospects highly. Ensure that whoever reads your direct mail thinks that it was written specifically for them. We create effective and memorable campaigns designed to engage and elicit a positive response.
Exhibition & Promotional Material
If trade shows and exhibitions play an important part in your marketing strategy then it’s vital that your stand, graphics and assorted promotional material are highly visible. In a sea of similar businesses we’ll help you communicate your key messages clearly and strongly. Remember, you’re there to sell!
Sourcing your own print is a time-consuming and confusing minefield for most people. We fully understand the process and we have long-term and trusted working relationships with a roster of printers. We closely manage the process from start to finish ensuring our designs for your brand are printed on time, cost-effectively and to the highest standard.
Photography and illustration is a vital part of the storytelling process. If your project demands a creative photoshoot (of property, staff, food and anything else you want to portray), we are on-site to art direct and work closely with the photographer to create powerful imagery that works perfectly with the design concept. If budgets are limited, we are just as happy sourcing images from stock photo libraries.
Communicating your message in words is as important as the look of your printed material. We create engaging, compelling, memorable, benefit-led copy that speaks directly to the people looking for your products or services, for all online and offline media. In addition, we can provide translation services for communication in foreign markets.
DIGITAL MEDIA: Digital media isn’t just website design anymore. It’s about exposing your brand to the digital space in a coherent and logical way, making sure people who have a genuine interest in your services know what a great business you are.
The design and functionality of your company website has to be first class, but there’s so much more to it than that.
We’ll talk to you about incorporating a digital strategy into your marketing. We’ll look at the best and most appropriate online outlets for your brand, and as with all aspects of what we do, we’ll ask you the right questions to elicit the right answers for us to be able to create and grow your digital brand.
We work collaboratively with social media, SEO, and PR experts, techie people and webby people, and we’ve devised and implemented digital media strategies for businesses of all sizes, helping them grow with awareness, generated a buzz around products and services, and most importantly, sales.
STRATEGY & PLANNING: A robust and coherent strategy is the cornerstone of any and every successful business. If you don’t know where you’re heading, how can you expect anyone to follow?
The questions we ask will challenge you. We will scrutinise every aspect of your business. We look at your business like your customers do. We play devil’s advocate. We are your worst nightmare and your best friend. It’s all part of the process and we love it.
Without paying customers or clients, you don’t have a business. Along with staff, they are your most vital asset so you need to listen to them. What do they want? What do they need? What do you need to do to get them to engage with your business?
Once we’ve researched and uncovered who your clients are and their needs, we’ll create the framework upon which your brand message is carried to them. We get under the skin of your business by conducting an audit of your existing identity and make recommendations that will lay the foundations for the growth of your business. We’ll create a brand that will engage with your audience on every level through traditional and digital media.
What differentiates you from your competition? What are your business’s core values? What messages do you want to get across? We’ll find the truth and make sure you are saying the right things to the right people.
At heart we’re a design agency. We communicate through the use of visually stunning design with a clear and consistent message throughout your print and digital media.